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Module 8 the promotional mix

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JeVaughn Ferguson
JeVaughn Ferguson

The document discusses integrated marketing communications and the promotion mix. It defines the key elements of the promotion mix as advertising, sales promotion, public relations, and personal selling. It also outlines steps in developing effective marketing communications, including identifying the target market, determining communication objectives, designing messages, choosing media, and collecting feedback. Additionally, it discusses setting the total promotion budget and the importance of socially responsible marketing practices.

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Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy
Communicating Customer Value: Integrated Marketing Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],The Promotion Mix
The Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing Communications ,[object Object],[object Object]
Steps in Developing Effective Marketing Communication
Steps in Developing Effective Marketing Communication ,[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Marketing Communication ,[object Object],[object Object]
Setting the Total Promotion Budget and Mix ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],Setting the Total Promotion Budget and Mix
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Socially Responsible Marketing Communication
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall

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Module 8 the promotional mix

  • 1. Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy
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  • 11. Steps in Developing Effective Marketing Communication
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  • 36. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall